Welcome to TOPSHOP

11 Oct

“Topshop is all about refusing to be pigeonholed.  Each customer is an individual and relies on the brand to deliver everything from basics to cutting-edge trends.  It’s the brand spectrum of ever-changing co lections that keep Topshop ahead of the style game.”

This mission statement is the basis of the trendy United Kingdom based retailer Topshop.  It originally started by Jessie Pearman as part of a department store owned by the large English corporation  the Arcadia Limited in 1964.  Until a couple of years ago, the brand was considered to be quiet fashionable, but in the mid-2000s, it began featuring celebrity endorsements as seen with model Kate Moss, and artist Stella Vine.  Currently, it is a regular, must see show at London’s semi-annual Fashion Week.  In addition, Topshop showcases seasonal trends created to appeal to the various styles of their frequent shoppers, this includes this seasons, “Rough Diamond,” “Into the Wild,” “The Outsiders,” and ” Dark Nouveau.”

Product wise, Topshop sells merchandise such as, clothing, shoes, accessories, and cosmetics.  It also sells products for tall and petite for both male (Topman) and female customers, as well as maternity wear and children wear.  Overall, the company tends to look into consumers between the ages of 15 to 30 years old, from a wide variety of backgrounds, demographics, and psychographics.

As of 2009, Topshop operates out of 20 countries with 300 stores global stores, including within the United Kingdom, the United States, Ireland, and Russia.


6 Responses to “Welcome to TOPSHOP”

  1. Mr WordPress October 11, 2010 at 12:58 am #

    Hi, this is a comment.
    To delete a comment, just log in, and view the posts’ comments, there you will have the option to edit or delete them.

  2. Kelley October 19, 2010 at 3:37 am #

    TopShop is great! I get in way too much trouble when I go to their website! haha! Love this company!

  3. Allison October 24, 2010 at 5:05 pm #

    I’ve heard about Topshop before, but I never actually took the time to really look into them. I’m glady you decided to follow them. I just looked at some designs, they are cute!

  4. April October 24, 2010 at 10:55 pm #

    I hear alot of great things about topshop! and I really like their clothing and jewelry. its funky and edgy. PS. the blog is very cute and now I wanna go on the site.

  5. Allycia October 25, 2010 at 12:04 am #

    This looks really good! They have a lot of cute stuff too!

  6. JoJo Grant October 26, 2010 at 7:58 pm #

    Hmm… I love the negative comments about Top Shop. Though I have never been to Top Shop, I always got a good impression from it. But, the negativity could possibly be taken care of by choosing a few new designers and/or manufacturers as well as finding ways to reach those consumers (or ex-consumers) through advertising new products that have been improvised. Whatever, it seems, though that the majority is FOR Top Shop. So that’s really positive overall!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: